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What is the CHOICE REWARDS® Program?

The CHOICE REWARDS Program is the easiest, most flexible rewards program around. Points are collected with a CHOICE REWARDS MasterCard® account and can be redeemed for merchandise and travel, or to make a charitable donation.

 

How does a cardholder collect CHOICE REWARDS points?

Cardholders earn CHOICE REWARDS points any time and any where they make a purchase with their CHOICE REWARDS MasterCard credit card or linked Member Card® Debit Card.
 

Type of MasterCard

points earned /
per $ spent

Student CHOICE REWARDS

1 pt = $1  

No Fee CHOICE REWARDS

1 pt = $2  

Low Fee CHOICE REWARDS

1 pt = $1  

Low Fee Gold CHOICE REWARDS

1 pt = $1  

Gold CHOICE REWARDS

1 pt = $1  

Platinum Class

2 pts = $1  
    World Elite 2 pts = $1  

Linked Member Card Debit Card

10 pts = $20 +  

How many CHOICE REWARDS points can a cardholder earn per calendar year?

Type of MasterCard

maximum points /
per year

Student CHOICE REWARDS

100,000 pts

 

No Fee CHOICE REWARDS

100,000 pts

 

Low Fee CHOICE REWARDS

100,000 pts

 

Low Fee Gold CHOICE REWARDS

100,000 pts

 

Gold CHOICE REWARDS

100,000 pts

 

Platinum Class

400,000 pts

 
    World Elite

Unlimited pts

 

What can a cardholder redeem their CHOICE REWARDS Points for?

Brand name merchandise from the CHOICE REWARDS catalogue.

Carholders can choose brand name merchandise from the CHOICE REWARDS catalogue including kitchen appliances, bath accessories, leisure items, children's toys and more.

CHOICE REWARDS Merchandise Redemption:
1-877-877-3703
Monday - Friday 8:00 am to 10:00 pm
Saturday 8:00 am to 8:00 pm

Travel from the CHOICE REWARDS Travel Agency

Cardholders can experience true travel freedom by booking a flight at any time of the year, to virtually any destination, with no blackout periods or seat restrictions. They can rent a car, take a cruise, reserve a hotel room and much more. When using points for travel rewards, a minimum 10,000 points must be redeemed, and a non-refundable fee of $25 + GST is applied to every booking.

CHOICE REWARDS Travel Agency:
1-877-877-3703
Monday - Friday 8:00 am to 10:00 pm
Saturday 8:00 am to 8:00 pm

Donate CHOICE REWARDS points to charity

Cardholderes can redeem their CHOICE REWARDS points to support two national charities, the Canadian Cancer Society and the United Way of Canada - Centraide Canada. Tax receipts are issued when cardholders donate a minimum of 2,500 points, which is equivalent to a $25 donation.

To learn more, visit the Choice Rewards website:

 

Getting Started

To apply for a CHOICE REWARDS MasterCard or to link your Member Card debit card to your MasterCard account, just call or visit any Community First branch. 

® MEMBER CARD is a registered certification mark owned by Credit Union Central of Canada, used under license.

® CHOICE REWARDS is a registered trademark of CU Electronic Transaction Services Inc. and is used under license.

® MASTERCARD is a registered trademark owned by International Incorporated and is used under license. 

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